Case study: developing the transaction strategy for the sale of a leading central european beverages group

SITUATION: After decades of successful expansion in Central and Eastern Europe, the family-owners of a large beverages group are considering to sell the group to a strategic buyer that will not only secure the highest possible purchase price, but also to provide a credible and sustainable strategy for the successful future of the group with the new owner.

INTERVENTION: On the basis of a strategic analysis of the group and interviews with representatives of all major family shareholder groups, we looked at the universe of potential buyers and created a prioritized shortlist of buyers, according to the explicit and implicit criteria of the key decision-makers among the shareholders and facilitated the decision making process.

 

RESULT: Consensus was achieved among the shareholders and the group was sold in one of the largest sector transactions of the decade at a top valuation and became the Central European hub for the further expansion of the new corporate owner.